Creating an effective TikTok ad can feel overwhelming, especially with the variety of options and requirements involved. This guide walks you through the entire process step by step directly from your Salla dashboard, with clear explanations and answers to the most common questions.
Get ready to launch your TikTok campaigns with confidence and reach your target audience in a professional, impactful, and results-driven way.
📌 Article overview
- Creating a TikTok campaign from the dashboard
- Frequently Asked Questions
- Support Services
🌟 Steps to create a new TikTok ad
- From the Salla Ads page, click + Create Ad.
- Select TikTok as the advertising platform, then choose your campaign objective.
- Enter the campaign details, including:
- Campaign content:
🎨 Choose the Ad Type
You can select the ad type based on one of the following options:
Option 1: Custom Ad
Method 1: Single Video
- Enter your brand information
- Upload your logo
- Write an ad title (appears directly under the brand name)
- Add a video
- Write a description (maximum 100 characters)
Method 2: Carousel Images
A carousel ad displays multiple images or videos in sequence, allowing users to swipe through them like a slideshow, ideal for showcasing multiple products or features.
Option 2: TikTok Post Code
You can use an existing video from your TikTok account by pasting the TikTok post code into the designated field.
📝 Note: To learn how to generate a TikTok post code, click Learn how to get the post code.
Destination Link & CTA
- Select the destination link users will be redirected to after interacting with the ad
- Choose the Call-to-Action (CTA) button title
You can preview how the ad will appear from the Preview section on the left side of the page.
📍 Target Audience Selection
After clicking Next, you’ll move to the audience targeting section, where you can define:
- Location
- User language
- Operating system
- Additional targeting factors
Key targeting elements include:
✅ Coverage area selection
✅ Demographic attributes and audience interests
These options help you reach the most relevant audience with higher accuracy.
💰 Budget & Payment
Set your campaign budget and complete the payment process.
📝 Important Note: When enabling Performance Boost, the Salla Ads team will optimize your campaign using best practices and proven content strategies to achieve better results.
If your balance is insufficient, you’ll be notified before launching the campaign.
🚀 Review & Launch
Review all campaign details carefully, then click Launch Campaign.
📝 Note: Your TikTok campaign will be reviewed and approved within 48 hours at most.
For more tips and tools to improve campaign performance, check out the Salla Ads Management guide.
Frequently Asked Questions
What are the TikTok video ad requirements?
- Minimum dimensions: 720 × 1280 pixels
- Supported format: MP4
- Maximum file size: 500 MB
- Video duration: 5 to 60 seconds
How do I generate a TikTok post code for ads?
- Open TikTok Studio.
- Enable Ad Settings.
- Go to the desired video from your profile and tap ⋯.
- Select Ad Settings.
- Enable Ad Authorization, choose the duration, and click Authorize.
- Click Generate to prepare the post code (it remains pending until the post is saved).
- Click Manage.
- Configure content disclosure and ad settings, then click Save.
- Copy the generated post code.
When is the campaign budget refunded if the campaign is canceled or rejected?
- The amount is refunded immediately if the campaign is canceled before launch.
- The amount is refunded within 48 hours if the campaign is canceled after launch.
🚀 Support Services
High-quality video content is one of the biggest factors behind TikTok ad success.
You can request help with:
- Creating or editing videos
- Adjusting videos to meet TikTok ad specifications
- Producing marketing or motion graphics videos
All through Merchant Services, without compromising quality.
What are you waiting for?
Launch your TikTok advertising campaign today through Salla Ads and start growing your business 🚀